An interesting article!

http://steveradick.com/2010/04/18/interested-in-being-at-the-tip-of-the-spear-be-prepared-for/

I personally find this one the greatest challenge: "To be expected to know EVERYTHING about social media, not only about Twitter, Facebook, and wikis, but also all of the policies, trends, statistics, and laws too"

There is too much to keep up with, a typical IT lament, but increasingly truer re: social media. It changes day to day and no matter how plugged in you believe yourself to be, you are invariably missing something. How to solve? Actively hunt down more social media!