At last - Twitter explained for rational businesspeople

I suspect it took a grad student to write this Twitter Guide up for their professors.  I don't know the author, Jane Tinkler from the LSE Public Policy Group, but the Guide is well done and it takes an understandable teaching\discipline\departmental\organizational perspective.  If she's not a grad student, her writing style is refreshingly knowledgeable and direct and simple!

Honestly, I could see PR departments including this guide when they talk to their bosses about promoting their company's position, too. Not just for academe!

Now if I could get this same author to focus again, I'd like to learn more about organizational uses for some of the 3rd party add-ons such as Moodle and Blackboard (mentioned in this guide) and TwitterWall and others.  Assuming you use Twitter, and assuming it's effective, how do you maximize it?